In email marketing, every element plays a crucial role in capturing the attention of recipients and driving engagement. One such element is the preview text. In this article, we will explore its concept in email marketing, differentiate it from the preheader, discuss its compatibility across various email clients in 2023, and delve into strategies to …
Why to read only the Email when we open our inbox? Google wants to offer users the ability to perform multiple tasks directly from their email like responding to a survey or making an appointment. Google will get this result by bringing its AMP technology, Accelerate Mobile Page, within Gmail, which now has more than …
Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. Reaching a certain point of the sending career, at least one error is inevitable: by a wrong spelling to a broken link up to inaccurate sent segments. There are many reasons of …
On Wednesday, September 14, 2016 was the official announcement: it's ready the Gmail and Inbox upgrade that will support Responsive Email, whose content will fit now on all devices, depending on their size. Texts, links and buttons will have larger sizes to fit more easily on small screens. Even the desktop users will find improvements, …
Why to optimize images? Converting email readers into customers it largely depends on developing a positive 'customer impression', and this is where your newsletter performance come into play. Quality images and ultra-fast loading speed gives customers a positive psychological impression encouraging sales and their loyalty. This way the ‘user experience’ in terms of email performance and responsiveness …
Using symbols and emoticons in your message isn't something new, but which of these works (in most clients) and which not is still a hazy issue. The condition is, as the parenthesis suggests, to use them gingerly because the symbols may not be supported by all devices. The good news is, despite some marketer's fear, …
Why my email is not read? Maybe it is, and you don't know it? From its beginning, the email marketing has passed many obstacles and riched many objectives, changing its strategy and methods. But what hasn't change over time is the main goal of marketers: to ensure the email's reading. There are some important aspects …
