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Bancomail Databases for Email Marketing

Maximizing Email Engagement with Effective Preview Text Strategies

In email marketing, every element plays a crucial role in capturing the attention of recipients and driving engagement. One such element is the preview text.[…]

Google announces AMP for Email – an even more interactive Email Marketing

Why to read only the Email when we open our inbox? Google wants to offer users the ability to perform multiple tasks directly from their[…]

Error free email marketing

Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. Reaching a[…]

What’s new on Gmail? Email Marketing optimized for all devices

On Wednesday, September 14, 2016 was the official announcement: it’s ready the Gmail and Inbox upgrade that will support Responsive Email, whose content will fit[…]

Tricks on how to pre-load images in HTML Emails

Why to optimize images? Converting email readers into customers it largely depends on developing a positive ‘customer impression’, and this is where your newsletter performance come into[…]

Symbols and Emoticons in your Email Marketing’s subject

Using symbols and emoticons in your message isn’t something new, but which of these works (in most clients) and which not is still a hazy[…]

Open Rate: an Email Marketing metric

Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and[…]