In email marketing, every element plays a crucial role in capturing the attention of recipients and driving engagement. One such element is the preview text.[…]
Why to read only the Email when we open our inbox? Google wants to offer users the ability to perform multiple tasks directly from their[…]
Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. Reaching a[…]
On Wednesday, September 14, 2016 was the official announcement: it’s ready the Gmail and Inbox upgrade that will support Responsive Email, whose content will fit[…]
Why to optimize images? Converting email readers into customers it largely depends on developing a positive ‘customer impression’, and this is where your newsletter performance come into[…]
Using symbols and emoticons in your message isn’t something new, but which of these works (in most clients) and which not is still a hazy[…]
Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and[…]